soulsight®

It's Cinco de Mayo – a celebration that began with the Battle of Puebla, and one that continues hard fought in coolers today. Miller Chill, the first "light beer with lime, " was a reveler favorite in 2007 until the competition took note and launched a "me too" offering backed by aggressive distribution and above-the-line support. In an effort to regain lost volume and reconnect with consumers, Miller Chill tapped into the growing trends of health consciousness and the Latinization of American culture and reformulated its recipe to only 100 calories, with a splash of natural lime flavor.

Optima Soulsight breathed new life into the packaging and delivered a design that reflected the new “light beer with lime” proposition.

The result? A dynamic and distinctive new look for the brand that boldly takes over the limelight, offering 100 calories of refreshing, Latin fun – the perfect party starter for Cinco de Mayo!

Read the complete Chill Restage case study.