INSIGHTS: Typography Observations 2009
10/1/2009 |
Author: Brenda Teruel
Typography is all around you. From the moment you walk out your door, you are bombarded by signs, packages and messages. Whether you realize it or not, font choice and the simplest typographic nuances can
affect brand perception and create an emotional reaction in an instant. When you stop and take a moment to notice a font choice, you may realize, as we have, that there are several typefaces that are used more often than others. Some are cringe-worthy and border on sheer disaster while others, although prevalent, are fresh, beautiful and inspiring.
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