It's The Little Things
12/8/2009 |
Author: George Argyros
In response to the cute 100 calorie, miniature versions of big things, we've noticed the little things are coming back with a vengeance.
From Giant Cheetos and Huge Nerds to Jumbo Rice Krispies, things that are normally little are claiming the territory of things that were big that left that territory to be little. Makes sense? Not entirely to us either. But it is definitely a trend that we have noticed over the past year.
Ultimately, it seems, brands keep fighting for market share with all they've got. Big things are little, little things are big. The oxymoronic trend is here. Maybe next they'll come up with jumbo shrimp or wet napkins. (Oh, wait...)
From Giant Cheetos and Huge Nerds to Jumbo Rice Krispies, things that are normally little are claiming the territory of things that were big that left that territory to be little. Makes sense? Not entirely to us either. But it is definitely a trend that we have noticed over the past year.
Ultimately, it seems, brands keep fighting for market share with all they've got. Big things are little, little things are big. The oxymoronic trend is here. Maybe next they'll come up with jumbo shrimp or wet napkins. (Oh, wait...)
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