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Fuse 2010: Reclaim the Future

3/10/2010 | Author: George Argyros
fuse 2010 conference
fuse 2010 conference fuse 2010 conferenceThink next. At FUSE 2010, discover how consumers and businesses alike are settling into this “new normal,” and what we must do as brand strategists and designers to Reclaim the Future and create new opportunities for our brands.
The FUSE community unites brand strategists, designers, creative directors and trend forecasters assembling to explore the meaning of brands in a new world and the role of design and trends in keeping those brands relevant for consumers.

Soulsight is excited to be a part of FUSE 2010. Strategy Director Erin Paul and Account Services Director George Argyros will be presenting along with Moira Cullen, Senior Director of Global Design at The Hershey Company.

Why the Middle of the Road is Where you Get Squished
Do you matter? In this provocative and challenging session, Moira Cullen, George and Erin will share insights on how to be more than a note taker for your client and brand team. Tools and tips will be shared from both the agency and client perspective.
  • • Be Brave: the importance of providing an expert point-of-view
  • • Moving From a Monologue to a Dialogue: the key to speaking their language
  • • Building Your Arsenal: tools to guide the process, direct the vision, and aid in the “sell-up”
Erin Paul George Argyros Moira Cullen

Posted in Industry Happenings