soulsight®

In a world of changing demands and definitions, nothing is more in flux than the meaning of the word "luxury". Creating a unique brand experience beyond an emphasis on the product itself is increasingly important. If a holistic experience is created, truly personalized and considered by the consumer as a luxury, then a luxury product is born. For luxury is no longer just Almas caviar, Perrier Jouet champagne and Stuart Weitzman shoes. Luxury is purely in the eye of the beholder.

“Fluxury” is a term coined by trendwatching.com for the ever-evolving definition of luxury. Luxury itself is not a new concept, but its definition is a moving target. While delving further into this new realm of “fluxury”, we have uncovered several examples of how you can start to think about your brand in a new light. By tapping into learnings from the “fluxury” movement, your brand has the potential to not just exceed expectations, but move to unpredictable and rewarding heights of success.

Download Printable Fluxury Movement Insights