Rebranding BP: Greenpeace Launches Logo Competition
6/17/2010 |
Author: Brenda Teruel
Nearly ten years ago, BP rebranded themselves as "beyond petroleum". However, with this year's controversial oil spill in the Gulf of Mexico, Greenpeace has suggested that the company is in need of a new logo better suited for its "dirty business" and has launched a contest in search of the best redesign. The winning entry will be used as a part of Greenpeace's international tar sands campaign against BP.
To enter Greenpeace's Behind the Logo competition, submit your redesign by June 28th, 5:30 GMT.
For more information on the recent BP Gulf oil spill, visit the Greenpeace site.