Grolsch Finds Another Way to Bring Cold to the Streets
6/29/2010 |
Author: Brenda Teruel
Credit: enschedeaanzee.nl
Wish you could snap your fingers and a cold beer shows up? How about a quick phone call? Grolsch has found a refreshing way to bring cold to the streets of the Netherlands with its "Cool*Season" campaign. Just dial up the "Cool*Hotline" and a Grolsch-slinging rep will zoom in on a scooter (complete with refrigerated sidecar, no less) and trade your other brand of beer for a chilled can of Grolsch Premium Pils. Each can features a "Cool*Meter", ensuring you'll get the optimal chilled experience. Very cool.
For more info on other "Cool*Initiatives", visit the Grolsch site.