Soulsight Attends the 2010 Brand Packaging That Sells Conference
September 16-17

Ask yourself "What would MacGyver do?" when you are faced with your next design problem. You may be amazed with the wild ideas that can result! That was one of many inspiring questions raised at this year's Packaging That Sells conference which Soulsight sponsored and attended. Many keynote speakers, from the Chief Brand Architect of the Method brand to the Innovation Coach & Former Change Agent at Procter & Gamble, raised several questions to get us thinking about our company culture from the way we behave to the way we think. It was reaffirming to discover that we were right there with them as a company who stands apart from the crowd with our collaborative and diverse team-oriented environment that thrives on fearless innovation.

Visitors to our sponsor table walked away with the new Ice Breakers Frost mint package that just recently hit the market! The innovative structure and minimalist graphics really caught the attention of several attendees who were excited to be among the first to experience the product. Be on the lookout for this exciting new mint on your next grocery trip for a freshening experience like no other.