Big Flats
Walgreens, who in the past year launched a fresh food initiative for its stores, is now also offering its own private label beer...and for cheap! At $2.99 for a 6-pack (that's approximately 50 cents per can), Big Flats seems to be winning fans over with its great value in just its first few weeks out in market.
So will you be adding Big Flats to your next game party shopping list?
Here's what we're saying:
 Whitney's Bite:
"Price point is great, but I'd like to see a little appetite appeal to reinforce taste." |
 Aaron's Bite:
"I think it does what it's supposed to. Looks believable and not over promising. Delivering a regular beer experience at a value price. Not bad." |
 Jerusha's Bite:
"I actually think that the Big Flats 1901 brand identity is doing a relatively solid job of moving away from the ultimate pitfall of a value beer – looking like a value beer. By leveraging a visual language that taps into the rising craft beer segment – with a seemingly 'authentic' early 20th century waterscape scene and an old timey tagline that touts 'It's the water that makes it', Big Flats' throwback design aesthetic is actually compelling, refreshing and signals a marked shift in the value beer segment." |
 George's Bite:
"I am really happy to see that the trend of high-level, private label design is continuing." |
[via PSFK]
