Emotional Appeal: Packaging So Cozy You Can Feel the Warmth
3/18/2011 |
Author: Whitney Matthews
When we hit the grocery store or local cafe, we usually have an idea of the brands we'll buy because of our brand loyalty to specific ones. What if this time, next to the brand you've been buying for years, you see something new and fresh? Something you want to buy because it is so visually appealing to you, and makes the product look so good even without really knowing if the product will truly satisfy you?
Below are examples of products I'd buy solely based on the visual and emotional appeal I have towards the packaging design.
- Nusa Winter Soup. Warm and Cozy.
- Babees Honey. Chic and sweet.
- Evolve Cold Pressed Oils. Cool and a great kitchen counter add!
