soulsight®

The folks at LogoLounge have released their 2011 logo trends report. It is exciting to see what is happening in the industry and inspires us to participate in the next round of innovative design. Described by Soulsight's Design Director Justin Berglund, below are a few of our favorite trends mentioned in the report along with examples of logos that use the techniques:

Vibrate:

I first achieved this effect due to my complete and utter incompetence in registering my screen prints. But some people do it on purpose, apparently, with much better results. What's cool is there is opportunity with a simple, flat graphic logo to add something unique without it tipping the scale to overdone. An offset registration can add a sense of unique movement and personality.

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Loopys:

I think this trend is tapping into the organic and casual charm of something hand done. It opens the door to something more unpredictable and random, but still maintains a purposeful vibe. Keeping the silhouetted or implied shapes simple give these logos the fun energy of controlled chaos.

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Concentric:

I'm a big fan of geometric graphics and the mix of science and art. It has fascinated me ever since I discovered a book of M.C. Escher as a child. The idea of a whole greater than the sum of its parts and mastering visual balance compliment a mark so well it makes me wish I had paid more attention in 10th grade geometry instead of sketching a Pink Floyd logo for the umpteenth time.

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Dandruff:

Even though the name sounds disturbing, the look of these dusty logos are my favorite. Breaking the negative space with some well-placed distressing while allowing some substrate to show through, can ground a mark where it sits. Again, adding an effect to simple, flat graphics has fantastic results.

For the full report, including 15+ trends and examples, visit LogoLounge.com.