Coca-Cola Freestyle: Dispensing Great Brand Experience
5/16/2011 |
Author: George Argyros
This past weekend, I had the chance to see and experience the new Coca-Cola Freestyle soda fountain for the first time in a retail setting. I've seen and used it before when visiting with our friends at Coke HQ, but hadn't seen one in real action. My amazing consumer experience was equally matched by seeing my son's pure joy in mixing his own Fanta Zero Grape.
Kudos to the team at Coke whose forward thinking vision brought this bad boy to life! A testament to the (thankfully) growing trend of developing holistic brand experiences for consumers.
Posted in Awesome, Brand Sightings