Nordkyn's Too Cool Identity About as Cool as Its Winter
Nature rules the land on the Nordkyn peninsula in Finnmark, Norway. The area's iconic, "live" identity that changes along with the elements also rules.
What makes this innovative brandmark especially important is that the bulk of Finnmark's tourism is nature and sporting focused. The design of the mark certainly captures the arctic mystique of the Nordic environment, but it is also directly useful in reflecting wind and temperature.
Fishermen use the logo to map out their return trips referencing what color it was when the fish were biting while hikers can check the status to determine conditions for a climb.
Just seeing that logo starting to turn red and pointing to the northwest really can really make a guy wish he were on a Norwegian fishing boat enjoying a bowl of fiskesuppe.
"The little shape-shifter captures the wind as well as any weather vein. The calm state (lower left) has perfect balance.
Colors of the logo are determined by the temperature at any given time.
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