Aromatic MINT Products
9/14/2011 |
Author: George Argyros
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We've discussed the growing trend of scent marketing. Now, we share another fresh smelling treat. These aromatic products by MINT are designed to heighten the taste experience by creating a deeper sensory connection. Taste is actually 95% smell (That's why you can't taste anything when you have a stuffy nose). And since the sense of smell drives the best memory recall, a positive experience associated with smell creates the strongest sensory connection and brand experience.
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