Have it a New Way
As Burger King begins to focus their efforts globally, with a push of sleekly designed and very successful 20/20 restaurants (think: what would Burger King look like in Back to the Future, Part 2), we're also seeing their packaging design begin to take a new focus.
Grab a bag and you'll now see cool, deconstructive illustrations of their sandwiches and an iconographic system highlighting ingredients, by way of customization. Who really can turn down a Whopper Wheel? We are only human, for God's Sake.
It will be interesting to see how this plays out with a world-wide market. They say pictures speak louder than words, perhaps the same is true for the King and his pictures of ketchup and mustard. One thing is for certain though: the stackable sandwich illustrations on the bags are a whole lot of fun.
