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soulblog: soulsightings around the globe


Thanksgiving has always been one of our favorite holidays, here at Soulsight.

This morning, as we waited patiently in line at the market to pay for our groceries, we began to reflect on how some brands connect to the holiday as if they were one of our guests.

There are brands that in their own unique way provide an authenticity and nostalgia that we have begun to attribute to the warm experience, ritual and tradition of Thanksgiving.

Of course, some brands are just about having fun, which is a lot like Thanksgiving too.

Whether it is a memorable name, an iconic brand character or the promise of a "stressless" pop up timer,  ultimately, it is an emotional connection that allows a product to transcend into a Brand. Emotion, especially this time of year, becomes the conduit between product and experience.  It is the key ingredient in any brand's recipe for success.

What Brands help define Thanksgiving? Butterball Turkey, Reddi-Wip, French’s Onions, Libby’s Pumpkin Pie, Ocean Spray Cranberries, and Stove Top Stuffing.

So as you gather together this Thanksgiving, be thankful not only for your family and friends, but give a little thanks to all those Brands that help you create your own rituals and traditions.

Happy Brandsgiving (and Thanks!)