soulsight®

Nick Felton is a master of data visualization. When most people think of reading data they think of Excel-generated charts. Felton believes data visualization can also be beautiful. I think that this is an interesting concept and in the age of data couldn't be more appropriate. The labels are quite complex, yet intuitive. The multiple axes used include lowest and highest growing temperatures, pH, baume, percentage de-stemmed, whole berry percentage, and days of pre- and post-ferment maceration for each varietal. Each run of wine will have a different label because each batch of grapes is grown and harvested with variation to multiple inputs. According to Felton labels on these wines tell you something about the wine inside,"To be honest about it, and maybe even inspire a bit of wine research.” While good design is about solving problems, it should also spur inquisition. I feel like this does both. First, it helps to solve the problem for consumers of what wine to buy; second, consumers are encouraged to ask questions about their tastes and expectations, and to ask themselves if they really know what they want.

[VIA Design Envy]