soulsight®

DC Comics is one of the biggest publishers of comic books and is home to some of the most famed superheroes like Superman, Batman, Green Lantern, and the Flash. DC is sturring up some drama with its fan club and critics with an imminent new logo that was spotted at the United States Patent and Trademark Office. There is no official word from DC but looking through the records at USPTO DC has filed the new logo for registration under 19 different categories: from backpacks and wallets; to video games and motion picture films; to bowls, plates, and mugs; to metal key holders and rings; to, even, processed and dried vegetables. They have also filed for registration at the Office for Harmonization in the Internal Market (Trade Marks and Designs) in the European Union. So, it seems they are serious about this new logo. To me the logo seems a bit lack luster but We’ll have to wait to see how the logo is implemented, beyond a black-and-white submission for trademark protection.