Simplifying Big Brands
Sometimes the best way to analyze a design is not to see what can be added but what can be left out.
Check out this cool study done by a Malaysian designer exploring the idea of the 'big brand theory' by simplifying and cropping the iconic graphics of heavyweight brands to their purest form.

Re imagining an 80 year old company, 7-11 goes for a retro rebrand in Sweden.
The iPhone, iPad, and iMac are some of the most amazing tools in the world, designed with aesthetic, functionality and practicality all in mind. Check out some of these never released apple prototypes from phones to tablets and home computers.
Everyone knows breakfast is the most important meal of the day. Why not make it more creative and enjoyable with this fun product from designer Avihai Shurin
An inside look at Claire Duport's amazing Pen and Paper illustrations.
The environment you work in can heavily dictate the outcome of your product. Many companies around the world go the extra mile to knock down the cubical and create amazing work spaces. Co-Founder of DC Shoes and Hoonigan Racing Ken Block has constructed this amazing facility in Park City Utah.
If you didn't have a chance to see the Bouroullec Brothers In Chicago's Museum of Contemporary Art. Here is a look at some amazing pieces the French duo have created.
A lot of ideas stay on paper or locked in some sideboard in the office. Not this time. The kids at Beertone are trying to bring to life a simple idea, a Beer Reference Guide based on beer's color.
Some of the world’s most recognizable brands will be on the shelves in Selfridges’ curated ‘Quiet Shop’. These brands have been asked by Selfridges to be part of the project to demonstrate confidence that the products alone are enough, and that customers will recognise the products without the need for a brand name.
The 3D printing capabilities of the new Objet1000 are amazing. Bringing designs to life for full size prototypes.