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soulblog: soulsightings around the globe

Simplifying Big Brands

Sometimes the best way to analyze a design is not to see what can be added but what can be left out.

Check out this cool study done by a Malaysian designer exploring the idea of the 'big brand theory' by simplifying and cropping the iconic graphics of heavyweight brands to their purest form.

[VIA Design Boom]
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7-11 Retro Re-brand in Sweden

Re imagining an 80 year old company, 7-11 goes for a retro rebrand in Sweden.

[VIA Fast Co. Design]
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Never Released Apple Designs

The iPhone, iPad, and iMac are some of the most amazing tools in the world, designed with aesthetic, functionality and practicality all in mind. Check out some of these never released apple prototypes from phones to tablets and home computers.

[VIA Fast Co. Design]
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Sunnyside of Breakfast

Everyone knows breakfast is the most important meal of the day. Why not make it more creative and enjoyable with this fun product from designer Avihai Shurin

[VIA Design Boom]
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Claire Duport Pen & Paper Designs

An inside look at Claire Duport's amazing Pen and Paper illustrations.

[VIA Hype Beast]
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Creative Spaces : Ken Block Hoonigan Racing HQ

The environment you work in can heavily dictate the outcome of your product. Many companies around the world go the extra mile to knock down the cubical and create amazing work spaces. Co-Founder of DC Shoes and Hoonigan Racing Ken Block has constructed this amazing facility in Park City Utah.

[VIA Design Boom]
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Bouroullec Brothers In Chicago

If you didn't have a chance to see the Bouroullec Brothers In Chicago's Museum of Contemporary Art. Here is a look at some amazing pieces the French duo have created.

[VIA Fast co Design]
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Beer Color Reference Guide : BeerTone

A lot of ideas stay on paper or locked in some sideboard in the office. Not this time. The kids at Beertone are trying to bring to life a simple idea, a Beer Reference Guide based on beer's color.

[VIA BeerTone]
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De-branded Products: A Test of Iconic Design

Some of the world’s most recognizable brands will be on the shelves in Selfridges’ curated ‘Quiet Shop’. These brands have been asked by Selfridges to be part of the project to demonstrate confidence that the products alone are enough, and that customers will recognise the products without the need for a brand name.


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3D printing : Objet1000

The 3D printing capabilities of the new Objet1000 are amazing. Bringing designs to life for full size prototypes.

[VIA Fast Co. Design]
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