It's no secret that, with today's economy, consumers are more price conscious and private label products are on the rise and moving away from generic packaging. Enter No Name, the private label of Canadian grocery giant Loblaw, originally launched in 1978 and reborn in 2009.
We've been noticing a minimalist trend, but what do you think? Can basic, simple-looking packaging and "no name" still leave its mark among consumers?
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