The pendulum of design is always in motion, and we are back at the point where dynamic engagement of all of our senses is new again.
I grew up in an era of open street markets lined with barking fish mongers, trilling bakers and singing produce men. We used to buy our bread by touch and sound. The crack of the crust was the real indicator of freshness and quality. (No, I didn't grow up in 1827 London.)
It seems it soon will no longer be good enough again to just "show" the consumer what your brand is all about. Consumers are now being reintroduced to hearing, tasting, and even feeling what brands are all about before they buy. This level of sensory stimulation creates a high level of physical and emotional engagement between the brand and consumer...
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