Minimalism is about simplification – removal of the extraneous down to the fundamentals, the ones that tell the brand’s story, what we call the brand “soul”. A few brands have demonstrated a strong understanding of minimalist principles, successfully embracing them as part of their genetic makeup.Read the full article
"There's something about mixing old and new that really captivates me."
The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.
"It's about whittling. It's about taking something and whittling and whittling and getting it sharp and perfect. Then you've got something."
-- James Victore
The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.
Continuing on the idea of building iconic brands, here are several more quick tips to consider throughout the journey...
Last week was the inaugural Dieline Package Design Conference and as I listened to some of the industry’s best discuss success stories and methods for tackling the “right” way for a brand to connect with consumers, I noticed there was an underlying theme present in many of the presentations: tell a story.
In her presentation, Moira Cullen, Senior Director of Global Design at The Hershey Company, discussed her success in working with 3 iconic brands. The three main ingredients of an iconic brand?
"Design is the fundamental soul of a man-made creation."
-- Steve Jobs
The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.
Your ass is more important in the design process these days. Get up off it. Design is not isolated -- it does not happen in a vacuum...
(heard at The Dieline Conference
on spending too much time sitting at a computer)
The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.
Spotted at The Dieline Conference:
Winner of the HOW International Competition
Sweet Talk by Jennifer Thai
Who says sugar has to be simple? This concept adds some fun and a touch of personality with two tear strips. Which one to use? It depends...When you see change on the couch, do you take it or leave it?
The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.
Last week, the first ever Dieline Package Design Conference took place as part of the larger HOW Design conference. It was a great 3 days of inspiring and thought-provoking presentations – a lot of learning and great discussions. And while each speaker offered something new, a slightly different perspective on design, there were perhaps a few overarching themes...
Think about how packaging can transform 12 cents worth of salt into a 7 dollar high-demand retail item. That is the power of design.
The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.
