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Real Warriors Screen Print!

So in our never ending search for deeper understanding of consumer experiences, I signed us up for the Warrior Dash.

And since we are designers, we had to create our very own t-shirt design.

And since we are old school designers, we had to screen our t-shirts ourselves...


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Warrior Dash: Living in the Trenches of Brand Experience

Finding out what your consumer believes in isn't always easy. Focus groups can provide wonderful insight but they also harbor the innate pitfalls of observing people when they know you are watching. But observing consumers in their element, living the brands they are loyal to, provides us with such rich data.

This past weekend, our Soulsight team ventured out into the remote wilderness of Wisconsin to participate in the Warrior Dash. Billed as the most challenging and rugged terrain in the world. The experience was fantastic...


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The Daily Find

Aromatic MINT Products

mint aromatic products
We've discussed the growing trend of scent marketing. Now, we share another fresh smelling treat.

These aromatic products by MINT are designed to heighten the taste experience by creating a deeper sensory connection. Taste is actually 95% smell...

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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Snap Tags or QR Codes: It's All About Delivering an Experience

There is some debate of the virtues of Snap Tags vs. QR codes and which one will win the eventual battle for marketing dollars. It harkens back to the classic VCR or BetaMax situation. Both have innovative benefits and differentiating limitations, but there is no debate over the important era they are helping to define: The Era of the Experience Expectation. (I just came up with that.)

Consumers across all demographics are developing a taste for immediate information and experience. Smartphones have enabled anyone with one to have information on everything they can think of at their fingertips...


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2011 Lake Geneva Wine Festival

This past weekend was Lake Geneva's annual Lake Geneva Wine Festival. The event is held, each year, in Lake Geneva, Wisconsin, an area known for its leisurely atmosphere, scenic views of the lake and countryside, and rich history. The town makes for the perfect setting to enjoy one of the last weekends of summer over a food and wine tasting featuring acclaimed vintners and chefs...


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The Daily Find

Cool New Sketch Tool: The Inkling

inkling hand sketch device
Wacom's Inkling helps artists to easily convert their hand-drawn sketches into digital vector files with a click of a button. Using a pressure-sensitive ballpoint stylus and receiver notepad, the Inkling even allows users to create layers compatible for editing in Adobe Photoshop and Illustrator programs.

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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The Daily Find

Featured Artist: Karen Watson

thumbelina childrens books
Featured artist Karen Watson has made it her goal "to find that special story, something enchanting and magical" in these works based on scenes from various children's stories. Her recent art show "Drawn from Words" included watercolor and oil and canvas pieces of Alice in Wonderland, The Wizard of Oz, Thumbelina, and more.

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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The Daily Find

A Photographic Technique to 'Leave' a Mark

binh danh chlorophyll leaf photos
Stanford graduate and photographer Binh Danh has invented a new way to print photographs. Through a natural, photosynthetic process he calls "chlorophyll printing," he uses the power of the sun to capture moments and create these unique leaf photos.

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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The Daily Find

Let's Make Some Great Art

lets make some great art book cover
Every artist needs to start somewhere. "Let's Make Some Great Art" is a new art book for artists of all ages. Packed with stimulating ideas to spark the reader's imagination, this book provides various creative activities from completing Mona Lisa's smile to designing your own Jackson Pollock.

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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The Daily Find

Vizualize Me: Turn Your Resume Into a Visual Experience

visualize me resume example
Say goodbye to boring looking resumes.

Vizualize.me hooks up with your LinkedIn account to offer you a customizable infographic.

For us visual folks, it's much more entertaining to look at as we are picking out the right candidate to hire.

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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