I really love when companies take action against outdated designs. Check out this total upgrade from British broadcaster More4.
DC Comics is one of the biggest publishers of comic books and is home to some of the most famed superheroes like Superman, Batman, Green Lantern, and the Flash. DC is sturring up some drama with its fan club and critics with an imminent new logo that was spotted at the United States Patent and Trademark Office.
To celebrate their upcoming 100th anniversary in 2012, Paramount Pictures is introducing an updated logo to for the opening of its movies. Check out the before and after.
In 2012 there will be more ways to take a photo and show it to friends and loved ones than ever before. Remember a time before digital alternatives when there was only one way to catch a candid photo and share it on the spot. Polaroid made a truly social breakthrough when it introduced this notion of instant gratification, setting the tone for a new age. Check out the brain behind the branding with some insight from Polaroid designer Paul Giambarba's blog & Aisle One.
[VIA Paul Giambarba & Aisle One]
Check out this cleanly designed line of preserved products and organic juices from long time family business Fruita Blanch.
[VIA Identity Designed]
I know they didn't make the best run at the playoffs this year but at least the sole Canadian team in the MLB has some design sense. The Blue Jays have announced new uniforms and a new logo for the 2012 season. In this case the MLB's Design Service didn't have to work to hard, they just dug into the archives and pulled out the look from 1977. Not a bad move Toronto!
As Burger King begins to focus their efforts globally, with a push of sleekly designed and very successful 20/20 restaurants (think: what would Burger King look like in Back to the Future, Part 2), we're also seeing their packaging design begin to take a new focus.
This past weekend, I had the chance to see and experience the new Coca-Cola Freestyle soda fountain for the first time in a retail setting. I've seen and used it before when visiting with our friends at Coke HQ, but hadn't seen one in real action. My amazing consumer experience was equally matched by seeing my son's pure joy in mixing his own Fanta Zero Grape.
Kudos to the team at Coke whose forward thinking vision brought this bad boy to life! A testament to the (thankfully) growing trend of developing holistic brand experiences for consumers.
It's April, and it's Easter Sunday this weekend. Whether you're painting eggs or wishing to trade in the April rain for a few rays, there are certain brands and products that bring smiles to our faces, rain or shine, around this time. So let's chase away those winter blues...What's in your Easter basket?
Wish you could snap your fingers and a cold beer shows up? How about a quick phone call? Grolsch has found a refreshing way to bring cold to the streets of the Netherlands with its "Cool*Season" campaign. Just dial up the "Cool*Hotline" and a Grolsch-slinging rep will zoom in on a scooter (complete with refrigerated sidecar, no less) and trade your other brand of beer for a chilled can of Grolsch Premium Pils. Each can features a "Cool*Meter", ensuring you'll get the optimal chilled experience. Very cool.
