When you spend millions of dollars on one TV spot you better hope it translates into some sales. Here are some ads from this years Super Bowl, some winners some losers. Take a look at the more memorable ads of 2012. The Giants won the game who do you think won the battle of brands?
I really love when companies take action against outdated designs. Check out this total upgrade from British broadcaster More4.
Chicago may be in jeopardy of loosing two cultural icons. Hostess Cakes, the manufacturer of both Twinkies and Wonder Bread is filing for Chapter 11, again. This makes the second time in recent years that Hostess is going in for corporate emergency care. At this time the fate of both Wonder Bread and the Twinkie is unknown.
I know it seems like June is a long ways away but I like to stay warm by thinking warm. I really hope to be in Boston this summer for The Dieline Package Design Conference.
[VIA DIELINE]
Not the first time I have seen augmented reality used for advertising, but seeing this large campaign makes me think about the future. Domino’s Pizza has launched an augmented reality initiative at more than 6,000 sites across Britain after success with QR codes.
[VIA ADWEEK]
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Rumors of an Apple TV set have been floating about the internet for a long time, but it looks like you can expect full-blown Apple television sets to hit shelves in third or fourth quarter 2012.
[VIA Forbes]
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Jay Z is branding himself royalty in his city of New York. Check out his book Decoded designed by Rodrigo Corral. The book spent 19 weeks on the New York Times bestseller list and made over 1.1 billion media impressions online.
[VIA Design Envy]
The spectacular marketing blitz put out by Walmart and Target, advertising their 10pm opening Thanksgiving night or Target’s “Doors Open at 12am‘ made me wonder who really had time to share the holiday with loved ones when there were specials to be had and lines to be formed.
Just when I thought couldn’t take one more “black friday extravaganza” commercial I started thinking about the MIllennials—the idealistic youth—who savor life experience, community and individuality.
October is National Breast Cancer Awareness Month, and, as such, we will surely be seeing a lot of pink. I love the way that these days the sight of pink is an instantaneous reminder of breast cancer and goodwill towards women. I'm not talking about a girl's pink sneakers or balloons at a baby shower -- I'm talking the non-traditional use of pink as in your pink blender or water filter or vacuum! It makes me feel a special sense of pride and solidarity as a woman, especially when I see those of the other gender...
So in our never ending search for deeper understanding of consumer experiences, I signed us up for the Warrior Dash.
And since we are designers, we had to create our very own t-shirt design.
And since we are old school designers, we had to screen our t-shirts ourselves...
