soulsight®

As a designer, I am always looking for meaning of symbols, and icons. I want to know what do they represent? Why are they significant? What story are they trying to tell?

Just celebrating the Chinese new year this week, and learning that the year of the dragon is a symbol of good luck, prosperity and fortune in 2012. I am fascinated by how different cultures use icons and symbols in different ways to give meaning and support to a way of life
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It’s a new year, and for many that means new year’s resolutions. I’ve made it my resolution to take more time to indulge in my passions and appreciate the art found in everyday life. It's fortuitous that one of the Christmas presents I received this year just may help me do that.

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What intrigued me about this post on a Russian website ZIZA was the parallel between work that we do at Soulsight and this apparent art project. It's all about what's in a person's purse,wallet or backpack. I've said many times in this forum, that consumer's only know so much about themselves, and tend to reveal only half of that to us, so when we ask them direct questions about their purchase behavior, we can only take their word for so much. Read more to see whats really in their bag.

[VIA ZIZA]
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Sometimes we just have to look at things from another angle. Check out German archaeologist Klaus Leidorf wonderful aerial photography. He said "I'm glad to have this overview of things on the earth, when I'm flying and see things from above, I don't care anymore about the small things. It gives me peace."

[VIA Klaus Leidorff]
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Some business owners in New Delhi are just now feeling the effects of the computer revolution. Check out some of these old school designers who use their hands with amazing precision.

[VIA Design Envy]
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In 2012 there will be more ways to take a photo and show it to friends and loved ones than ever before. Remember a time before digital alternatives when there was only one way to catch a candid photo and share it on the spot. Polaroid made a truly social breakthrough when it introduced this notion of instant gratification, setting the tone for a new age. Check out the brain behind the branding with some insight from Polaroid designer Paul Giambarba's blog & Aisle One.

[VIA Paul Giambarba & Aisle One]

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I am always amazed by the videos found on youtube by friends and coworkers, but never take the time to search for these gems myself. This interesting info-graphic helps support my lack of youtube enthusiasm: as an 18-24 year old female an addiction to youtube is just not in the cards (or statistics). For now I'll keep spending my free time posting on Pinterest

[VIA ffffound]

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Coming from a military family, December 7 has always been a day of solemn remembrance of the attack of Pearl Harbor. As a designer though it's also a time of year that i start looking up the old WWII propaganda posters. It amazes me that how impactful these posters can still be. I'm not surprised, just amazed, that they have such staying power. It's a testament to how important emotion is in the success of design.
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This month I had the good fortune of sitting in on a lecture at Northwestern’s Kellogg School of Management, for a class called Values-Based Leadership. The discussion was thought-provoking, and while I expected to glean some insights into how to be a better leader, what I didn’t expect is that I would also have some revelations about how brands can better position themselves to achieve greatness.

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While flipping through a Design Within Reach catalogue recently, I came across some chairs designed in 1859 by Michael Thonet called the Era Collection. As someone who’s interested in history and always drawn to classic aesthetics, I marveled at the fact that a chair designed more than 150 years ago could still be sought-after by today’s consumers. In reading the description, however, it’s no wonder that Thonet’s bentwood design is still thriving today; the chair is characterized as dependable, simple, graceful, and strong.

This got me thinking about design that stands the test of time. In...

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