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soulblog: soulsightings around the globe

Posted in Insights

Succeeding in the Path to Purchase: Strategies for Point of Sale

To further drive engagement with consumers, learn more about our four principles for a successful point of sale strategy: Delight Your Shopper, Improve Shopability, Personalize the Shopping Experience, Provide Convenience Solutions.
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How Geniuses Think

Recognizing the common thinking strategies of creative geniuses and applying them will make you more creative in your work and personal life. Creative geniuses are geniuses because they know "how" to think, instead of "what" to think. Check out the full article from Creativity Post here.

[VIA Creativity Post]
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Unlocking the Millennial Mindset: Key Strategies for Engagement

Unlocking the Millennial Mindset: Key Strategies for Engagement Our team at Soulsight has put together some insights about how to unlock a key consumer group, Millennials. We have compiled examples of brands that have successfully used consumer insight and design to capture Millennials’ attention and gain their loyalty.
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A Designer, A Knight and an iGenius: The (other) Man Behind Apple's Iconic Products

As Apple’s Senior Vice President of Industrial Design, Sir Jonathan Ive is credited as the driving creative force behind the Apple's products, from the Mac computer to the iPod, iPhone and, most recently the iPad. Check out his interview with the London Evening Standard.

[VIA London Evening Standard]
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Reclaim Your Inner Kid: Oreo Turns 100

Oreo cookies turn 100 this year and have a very sweet (pun intended) site that allows consumers to upload videos and images of themselves reclaiming their inner kid, in another wonderful example of how brands can connect to their consumer on an emotional and level.

[VIA Nabisco]
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2013...Looking to the Future while remembering the Past

Our team at Soulsight has studied several color trend documents and forecast reports for 2013. After analyzing all the information, we identified 5 themes that we believe will influence design and consumer behavior in 2013.
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The Symbology of Good Luck

As a designer, I am always looking for meaning of symbols, and icons. I want to know what do they represent? Why are they significant? What story are they trying to tell?

Just celebrating the Chinese new year this week, and learning that the year of the dragon is a symbol of good luck, prosperity and fortune in 2012. I am fascinated by how different cultures use icons and symbols in different ways to give meaning and support to a way of life
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Living Colorfully in 2012

It’s a new year, and for many that means new year’s resolutions. I’ve made it my resolution to take more time to indulge in my passions and appreciate the art found in everyday life. It's fortuitous that one of the Christmas presents I received this year just may help me do that.


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The Contents of Pockets and the Consumer Insight Parallel

What intrigued me about this post on a Russian website ZIZA was the parallel between work that we do at Soulsight and this apparent art project. It's all about what's in a person's purse,wallet or backpack. I've said many times in this forum, that consumer's only know so much about themselves, and tend to reveal only half of that to us, so when we ask them direct questions about their purchase behavior, we can only take their word for so much. Read more to see whats really in their bag.

[VIA ZIZA]
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Klaus Leidorf | Aerial Photography

Sometimes we just have to look at things from another angle. Check out German archaeologist Klaus Leidorf wonderful aerial photography. He said "I'm glad to have this overview of things on the earth, when I'm flying and see things from above, I don't care anymore about the small things. It gives me peace."

[VIA Klaus Leidorff]
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