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Posted in Packaging

Marks & Spencer Revolutionary Packaging

Marks & Spencer has unveiled new ‘revolutionary’ packaging that extends the life of fruit stored in the fridge by up to two days and as a result reducing food waste!

[VIA Packaging News UK]
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Between Five Bells : Informative Design

Nick Felton is a master of data visualization. When most people think of reading data they think of Excel-generated charts. Felton believes data visualization can also be beautiful. I think that this is an interesting concept and in the age of data couldn't be more appropriate.

[VIA Design Envy]


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Have it a New Way

As Burger King begins to focus their efforts globally, with a push of sleekly designed and very successful 20/20 restaurants (think: what would Burger King look like in Back to the Future, Part 2), we're also seeing their packaging design begin to take a new focus.


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The Daily Find

Simple Jar Packaging

simple jar packaging
Simple circles and typography that makes a cohesive set of jars.

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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The Daily Find

Aromatic MINT Products

mint aromatic products
We've discussed the growing trend of scent marketing. Now, we share another fresh smelling treat.

These aromatic products by MINT are designed to heighten the taste experience by creating a deeper sensory connection. Taste is actually 95% smell...

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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Snap Tags or QR Codes: It's All About Delivering an Experience

There is some debate of the virtues of Snap Tags vs. QR codes and which one will win the eventual battle for marketing dollars. It harkens back to the classic VCR or BetaMax situation. Both have innovative benefits and differentiating limitations, but there is no debate over the important era they are helping to define: The Era of the Experience Expectation. (I just came up with that.)

Consumers across all demographics are developing a taste for immediate information and experience. Smartphones have enabled anyone with one to have information on everything they can think of at their fingertips...


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Cheers! It's International Beer Day!

August 5th is International Beer Day. In celebration of the beer community -- brewers and lovers alike, we'd like to raise a glass to all and particularly to these top 5 beer drinking countries. So learn how the best put one back and then find a celebration wherever you are.


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The Daily Find

Not Your Typical Box of Chocolates

sva senior library
Unique packaging for the annual Senior Library for the School of Visual Arts, featuring work by its graduating students. Each student is as special as each individual piece in a box of chocolates.

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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Blast From the Past: The Appeal of the Retro Packaging Trend

In today's crowded shopping aisles, we may often quickly enter the realm of feeling overwhelmed. So many brands, so many slightly varied kinds to choose from..."Which one?" we ask ourselves in panic. In those moments, we long for the simple days of the local general store when picking up our groceries was an easy task. No cell phones ringing, no self-checkouts, no seemingly big decisions on which of the 10 soap brands you would purchase and whether it would be the anti-bacterial, with aloe, or original formula...Enter the retro packaging trend.


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Grow Bottles: The Greenest Garden

I am a huge fan of repurposed items so, when I saw Grow Bottles, it was love. A cure for a few things including: how to keep your herbs alive through the winter, how to decorate your home in style, and how to stay true to your latest vow of promoting sustainability. Grow Bottles is an herb kit that uses the hydroponic gardening method to grow basil, chives, mint, oregano, and parsley in a recycled wine bottle. A beautiful, artful and eco-friendly addition to the zen-like home.


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