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soulblog: soulsightings around the globe

Posted in Soul Insights

Soul Insights

Leveraging Inherent & Disruptive Innovation

Create value, build loyalty, and attract new customers via Inherent and Disruptive Innovation. In this Insights report, the Soulsight team shares different approaches to packaging structural design and innovation
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Soul Insights

2012 Color Forecasts

Each year Soulsight evaluates the trends forecasted by leading experts in the color-prediction industry. Influences come from fashion, food, textiles, cultures and environments to form fascinating combinations of color that infiltrate our world. We have taken the predictions...


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Soul Insights

The Minimalist Manifesto

Minimalism is about simplification – removal of the extraneous down to the fundamentals, the ones that tell the brand’s story, what we call the brand “soul”. A few brands have demonstrated a strong understanding of minimalist principles, successfully embracing them as part of their genetic makeup.Read the full article

Soul Insights

2011 Trends Forecast...Time to Reconnect

Our team at Soulsight has studied several trend documents and forecast reports for 2011. After analyzing all the information, we identified 4 themes that we believe will influence design and consumer behavior in the new year...


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Soul Insights

The World of Fluxury

In a world of changing demands and definitions, nothing is more in flux than the meaning of the word "luxury". Creating a unique brand experience beyond an emphasis on the product itself is increasingly important. If a holistic experience is created, truly personalized and considered by the consumer as a luxury, then a luxury product is born. For luxury is no longer just Almas caviar, Perrier Jouet champagne and Stuart Weitzman shoes. Luxury is purely in the eye of the beholder.

“Fluxury” is a term coined by trendwatching.com for the ever-evolving definition of luxury. Luxury itself...


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Soul Insights

Color Forecasts 2010

Each year Optima Soulsight evaluates the trends forecasted by leading experts in the color-prediction industry. Influences come from nature, food, textiles, cultures and environments to form fascinating combinations of color that infiltrate our world. We have taken the predictions and formed our own palettes which we will take into consideration when designing future cutting-edge brands.

We hope that you not only find this information a useful tool, but also feel inspired to take a look around in the upcoming year and see if our predictions come to life!

Download Printable Color Forecast Insights


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Soul Insights

Mass Customization Trend 2009

Lately, consumers are spending more wisely, while at the same time, businesses are watching their budgets with a closer eye. A mass customization strategy offers a win-win situation for both at play. Consumers feel that a custom-designed product “fit” for their needs is worth more. And businesses can not only produce more product, but the right product. With the advancement of technology, this eco-friendly approach keeps the consumer coming back for more since they feel good about their purchase each time. And you can rest easy knowing just that.

We have compiled examples of businesses that have adapted this mass...


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