Soulsight Facebook Soulsight Twitter Soulsight LinkedIn Soulblog RSS Feed

soulblog: soulsightings around the globe

Posted in Soul Sightings

Soul Sightings

Giving Back to the Community

At Optima Soulsight, we are deeply committed to giving back. Some of the most rewarding and inspiring projects that we work on are for non-profit organizations in the community. This year, Optima Soulsight was given the opportunity to help out two incredible organizations: the Ronald McDonald House Charities (RMHC) and the Lake Geneva Wine Festival.

invitation design sweet home chicago

Ronald McDonald House Charities asked Optima Soulsight to design an invitation for their 5th Annual "Big Mac Under Glass" dinner gala held in Chicago. The turnout for the Ronald McDonald House gala was considered to be its best ever, and the bold and engaging invitation...


Read the full article
Soul Sightings

Miller Chill Restage

It's Cinco de Mayo – a celebration that began with the Battle of Puebla, and one that continues hard fought in coolers today. Miller Chill, the first "light beer with lime, " was a reveler favorite in 2007 until the competition took note and launched a "me too" offering backed by aggressive distribution and above-the-line support. In an effort to regain lost volume and reconnect with consumers, Miller Chill tapped into the growing trends of health consciousness and the Latinization of American culture and reformulated its recipe to only 100 calories, with a splash of natural lime flavor.


Read the full article
Soul Sightings

FTD Brand Identity

Faced with growing competition, FTD needed to revitalize its floral business. Optima Soulsight created a brand identity and package design system centered around their globally recognized brand icon, the fleet-footed Mercury Man. We removed him from the constraints of the FTD logo and gave him a life of his own, making him bolder and more dynamic.

Drawing from FTD’s strong black and gold equity, we put the emphasis on black — an unusual choice for a flower company — and created a striking backdrop for FTD’s colorful floral arrangements. The beautiful shipper...


Read the full article