soulsight®

While we usually save our calories for beer and chocolates, in honor of National Donut Day and and all the delicious goodness that comes with it, we thought it's be fun to have a logo face-off with some of the nations best loved sweet spots. If you find yourself driving cross country this summer, maybe keep an eye out for these local gems.

Here are a few of the winners:
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Here at Soulsight "what's for lunch" is a common question. With over 10 eateries within a 1 block radius, everyday can be a new and often unhealthy lunch adventure. In recent months I've noticed more salads and home made lunches making their way into our lunch room and apparently we aren't the only ones on a health kick. Google has recently revamped their cafeteria to encourage healthy eating after being blamed for fattening up their staffers. Their six steps to healthier employees are:

[VIA Fast Company]
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There is a new trend in consumers’ eating habits that CPG companies should know about, and it’s all about going back to the basics. [VIA The Paleto Food Pyramid]
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We kicked off our week at Soulsight with a Top Chef style food challenge inspired by Pantone color swatches. Check out the photos and see who made the winning dishes.
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As we are fast approaching Labor Day and summer is coming to a close, we know what else is happening soon... It's back to school time! Some are excited to see friends again. Some are dreading class and nights of doing homework. Some are just nervous about that first day and what's in store for the rest of the year. To ease our nerves, we make sure we have all of our ducks in a row to make a great new first impression...

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It's April, and it's Easter Sunday this weekend. Whether you're painting eggs or wishing to trade in the April rain for a few rays, there are certain brands and products that bring smiles to our faces, rain or shine, around this time. So let's chase away those winter blues...What's in your Easter basket?

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It's no secret that, with today's economy, consumers are more price conscious and private label products are on the rise and moving away from generic packaging. Enter No Name, the private label of Canadian grocery giant Loblaw, originally launched in 1978 and reborn in 2009.

We've been noticing a minimalist trend, but what do you think? Can basic, simple-looking packaging and "no name" still leave its mark among consumers?

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Today, Starbucks marked its 40th year by launching its new logo. The new design focuses on the Siren, the mythological figure that originally provided inspiration to the brand. Besides harnessing the energy of the Siren, the mark is also without any text, promoting Starbucks' global positioning as an iconic brand recognizable to all cultures through a streamlined identity.

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Gone are the days of unique Super Bowl logos customized to represent the year and host city. After 45 years, the Super Bowl will now have the same standard look to its logo each year. The new logo primarily features the Lombardi trophy with the only changing parts being the roman numerals and the stadium placed in the backdrop.

What do you think about giving the Super Bowl a uniform logo?

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Walgreens, who in the past year launched a fresh food initiative for its stores, is now also offering its own private label beer...and for cheap! At $2.99 for a 6-pack (that's approximately 50 cents per can), Big Flats seems to be winning fans over with its great value in just its first few weeks out in market.

So will you be adding Big Flats to your next game party shopping list?

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