soulsight®

This week, the Soulsight staff took the Strengths Finder 2.0 strength assessment test. What is Strengths Finder? It’s the #1 Wall Street Journal and Business Week bestselling book and online personalized strengths assessment guide. How does it work? Online, Strengths Finder asks you a series of questions that you have to rank on a scale of importance and relevance to you. After the test, the program tallies your answers and assigns your top five themes.

All of us at Soulsight felt this was a great opportunity to really dive deep into what makes us all individual with similar goals but very different talents and strengths. All in all, it was a great team building exercise and everyone at Soulsight was interested in each others strength, not weaknesses. In a time when we too often focus our attention on our weakness, this was a fun and informative way of celebrating our natural inclinations for success. Strengths Finder also includes hundreds of strategies for applying your strengths. The next step is to put an action plan together to maximize our natural strengths and energies. We encourage all who are interested in learning a little bit more about themselves to take the test and see if it reflects what you think you know about yourself.

"Hide not your talents. They for use were made. What's a sundial in the shade?"
-- Benjamin Franklin

Soulsight's creative team attends the YPC (Young Professionals of Chicago) event with the CEO of MillerCoors, Leo Kiely. This event was part of YPC's CEO Breakfast series. In June, MillerCoors opened its new corporate headquarters in Chicago. At this event, Mr. Kiely shared his knowledge and experiences leading MillerCoors and the beer industry through a company joint venture while focusing on its business strategy and continued goal of becoming America's best beer company. It was a great breakfast and early morning of networking and Q and A with Mr. Kiely.

Optima Soulsight Brand Vision announces today that they will be changing their name. As of the 2nd of November 2009, Optima Soulsight will be known as Soulsight. This change reinforces the company’s focus on Soulsight as the leading Global Strategic Branding and Packaging firm. Soulsight will continue to strengthen their worldwide presence with offices in Europe, South America, Asia and Africa. This competitive advantage allows Soulsight to continue to develop global branding projects with the goals of leading the world’s favorite brands.