Josh Cockrell Talks Jester King Branding
Josh Cockrell is the creative director and illustrator behind the Jester King brand. He shares his philosophy behind the brand and why he chose an elaborate and detail approach toward the artwork.

Last week, Lifetime introduced a completely new look. What do you think?
Adobe Creative Suite needs no introduction: we all use it, and we all desperately try to keep up with their upgrades and their rising price tags. This week Adobe launched its latest version, CS6, which includes a whopping 19 applications and is divided in four main suites.
Weight Watchers a goes for a “vibrant and appetizing” new packaging look. Do you think they hit the mark?
A number of food producers and organizations from multiple countries have launched the Consortium for Common Food Names, an international initiative that seeks to stop efforts to restrict the use of generic food names, including such efforts by the European Commission.
Most everyone who gets up early in the AM to start their day are looking for a boost. My latest obsession is bottled cold brew coffee. My favorite brew "Pure Black" comes from a local shop La Colombe on Randolph in the west Loop. Check out some other brews and new packaging concepts for bottled coffee.
After 21 years off the market Datsun returns to India, Indonesia, and Russia starting in 2014. With so much time on the shelf Datsun needed a new logo. What do you think?
Check out this wonderfully designed book for The European Ex-Smokers campaign.
Have you ever seen an edible book? Printed on wafer paper with edible ink!
Every year SXSW grows leaps and bounds, this year is no exception. New to SXSW the Startup Village brought together startups, entrepreneurs, investors, and cutting-edge digital taste-makers to create new and exciting business ideas.