Soulsight Facebook Soulsight Twitter Soulsight LinkedIn Soulblog RSS Feed

soulblog: soulsightings around the globe

Posted by Adam Ferguson

Hello Brooklyn

Hello Brooklyn!! It's nice to see Brooklyn getting a franchise again. The Nets are moving in with a bold look and new visual attitude. From a design standpoint I like the simplicity and street inspired feel.

[VIA Brooklyn Nets]
Read the full article

How Geniuses Think

Recognizing the common thinking strategies of creative geniuses and applying them will make you more creative in your work and personal life. Creative geniuses are geniuses because they know "how" to think, instead of "what" to think. Check out the full article from Creativity Post here.

[VIA Creativity Post]
Read the full article

Finding your Strengths

This week, the Soulsight staff took the Strengths Finder 2.0 strength assessment test. What is Strengths Finder? It’s the #1 Wall Street Journal and Business Week bestselling book and online personalized strengths assessment guide. How does it work? Online, Strengths Finder asks you a series of questions that you have to rank on a scale of importance and relevance to you. After the test, the program tallies your answers and assigns your top five themes.

All of us at Soulsight felt this was a great opportunity to really dive deep into what makes us all individual with similar...


Read the full article

Soulsight attends CEO Breakfast with Leo Kiely of MillerCoors

Soulsight's creative team attends the YPC (Young Professionals of Chicago) event with the CEO of MillerCoors, Leo Kiely. This event was part of YPC's CEO Breakfast series. In June, MillerCoors opened its new corporate headquarters in Chicago. At this event, Mr. Kiely shared his knowledge and experiences leading MillerCoors and the beer industry through a company joint venture while focusing on its business strategy and continued goal of becoming America's best beer company. It was a great breakfast and early morning of networking and Q and A with Mr. Kiely.


Read the full article

Optima Soulsight Officially Changes Name to Soulsight

Optima Soulsight Brand Vision announces today that they will be changing their name. As of the 2nd of November 2009, Optima Soulsight will be known as Soulsight. This change reinforces the company’s focus on Soulsight as the leading Global Strategic Branding and Packaging firm. Soulsight will continue to strengthen their worldwide presence with offices in Europe, South America, Asia and Africa. This competitive advantage allows Soulsight to continue to develop global branding projects with the goals of leading the world’s favorite brands.
Read the full article