soulsight®

One of the most interesting aspects of working in a design firm is that we have the opportunity to work with many different types of leaders.

I've noticed two very diverse types. The first are leaders who know how to differentiate through innovation and realize the importance of design thinking. We are asked to participate in the upstream innovation work helping to develop ideas that consumers love.

The second are leaders who call in designers much further downstream, at the end, to package an already developed product.

I much prefer the first. The outcome is always a smarter, more...

Pretty much what we do everyday is experiment.
We experiment with ideas, strategies, designs, new ways of thinking and approaching problems.
Experimentation allows freedom to explore around the edges,
peaks and valleys, the expanse and the elasticity of ideas and concepts.
This is where the mind challenges assumptions and lets go of the norm,
and is free from bureaucracy.
During experimentation, there is no fear of failure;
it's all "what ifs" and preliminary answers and questions.
Experimentation isn't the solution; it's how you get to the solution.
And it makes knowing what does and doesn't work...