soulsight®

Credit: enschedeaanzee.nl

Wish you could snap your fingers and a cold beer shows up? How about a quick phone call? Grolsch has found a refreshing way to bring cold to the streets of the Netherlands with its "Cool*Season" campaign. Just dial up the "Cool*Hotline" and a Grolsch-slinging rep will zoom in on a scooter (complete with refrigerated sidecar, no less) and trade your other brand of beer for a chilled can of Grolsch Premium Pils. Each can features a "Cool*Meter", ensuring you'll get the optimal chilled experience. Very cool.

For more info on other "Cool*Initiatives", visit the Grolsch site.

Nearly ten years ago, BP rebranded themselves as "beyond petroleum". However, with this year's controversial oil spill in the Gulf of Mexico, Greenpeace has suggested that the company is in need of a new logo better suited for its "dirty business" and has launched a contest in search of the best redesign. The winning entry will be used as a part of Greenpeace's international tar sands campaign against BP.

To enter Greenpeace's Behind the Logo competition, submit your redesign by June 28th, 5:30 GMT.

For more information on the recent BP Gulf oil spill, visit the Greenpeace site.

Typography is all around you. From the moment you walk out your door, you are bombarded by signs, packages and messages. Whether you realize it or not, font choice and the simplest typographic nuances can affect brand perception and create an emotional reaction in an instant. When you stop and take a moment to notice a font choice, you may realize, as we have, that there are several typefaces that are used more often than others. Some are cringe-worthy and border on sheer disaster while others, although prevalent, are fresh, beautiful and inspiring.

Download Printable Typography Observation Insights

Each year Optima Soulsight evaluates the trends forecasted by leading experts in the color-prediction industry. Influences come from nature, food, textiles, cultures and environments to form fascinating combinations of color that infiltrate our world. We have taken the predictions and formed our own palettes which we will take into consideration when designing future cutting-edge brands.

We hope that you not only find this information a useful tool, but also feel inspired to take a look around in the upcoming year and see if our predictions come to life!

Download Printable Color Forecast Insights

Lately, consumers are spending more wisely, while at the same time, businesses are watching their budgets with a closer eye. A mass customization strategy offers a win-win situation for both at play. Consumers feel that a custom-designed product “fit” for their needs is worth more. And businesses can not only produce more product, but the right product. With the advancement of technology, this eco-friendly approach keeps the consumer coming back for more since they feel good about their purchase each time. And you can rest easy knowing just that.

We have compiled examples of businesses that have adapted this mass customization approach. We hope that it is not only a helpful resource to you, but may also spark ideas for future initiatives.

Download Printable Customization Trend Insights