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soulblog: soulsightings around the globe

Posted by Licia Yanez

Succeeding in the Path to Purchase: Strategies for Point of Sale

To further drive engagement with consumers, learn more about our four principles for a successful point of sale strategy: Delight Your Shopper, Improve Shopability, Personalize the Shopping Experience, Provide Convenience Solutions.
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Soulfood

Ingredient trends: back to basics

There is a new trend in consumers’ eating habits that CPG companies should know about, and it’s all about going back to the basics. [VIA The Paleto Food Pyramid]
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Living Colorfully in 2012

It’s a new year, and for many that means new year’s resolutions. I’ve made it my resolution to take more time to indulge in my passions and appreciate the art found in everyday life. It's fortuitous that one of the Christmas presents I received this year just may help me do that.


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What a lecture on personal values-based leadership taught me about brand strategy

This month I had the good fortune of sitting in on a lecture at Northwestern’s Kellogg School of Management, for a class called Values-Based Leadership. The discussion was thought-provoking, and while I expected to glean some insights into how to be a better leader, what I didn’t expect is that I would also have some revelations about how brands can better position themselves to achieve greatness.


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Good Design Never Goes Out of Fashion

michael thonet chair era collectionWhile flipping through a Design Within Reach catalogue recently, I came across some chairs designed in 1859 by Michael Thonet called the Era Collection. As someone who’s interested in history and always drawn to classic aesthetics, I marveled at the fact that a chair designed more than 150 years ago could still be sought-after by today’s consumers. In reading the description, however, it’s no wonder that Thonet’s bentwood design is still thriving today; the chair is characterized as dependable, simple, graceful, and strong.

This got me thinking about design that stands the test of time. In...


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Soul Insights

2012 Color Forecasts

Each year Soulsight evaluates the trends forecasted by leading experts in the color-prediction industry. Influences come from fashion, food, textiles, cultures and environments to form fascinating combinations of color that infiltrate our world. We have taken the predictions...


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The Daily Find

Mexican Beaded Volkswagen Beetle

vochol mexican vw beetle
Some say Japanese beetles, though quite destructive, are also very beautiful with their iridescent shells. How about this decorated Beetle?

This one-of-a-kind 1990s Volkswagen Beetle, named "Vochol," was created by the Huichol, a tribe indigenous to Mexico and known for their traditional beads and fabric craftmanship, to be showcased at various cities around the world before being auctioned off.

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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The Daily Find

Using Colored Pencils to Color Your World

colored pencils display
I like the idea of taking something so basic and making it into a graphic, colorful design element.

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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The Daily Find

Vera Neumann on Color

vera neumann color quote
"Color sings to me. Color is such a marvelous way of expressing emotion. We have so many problems in this world; color just brings a little bit of joy into our lives."

-- Vera Neumann

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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The Daily Find

ABC3D Book

abdcd book
I bought this book a couple of years ago at The National Gallery of Art in D.C., and have loved flipping through it as a way to spark my imagination.

The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.


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