This is truly a masterpiece....it's all made of Jell-O!
The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.
"To live a creative life, we must lose our fear of being wrong."
-- Joseph Chilton Pearce
The Daily Find is Soulsight's daily inspiration column. View the entire archive or Subscribe to the blog to receive new inspiration every day. Share your daily finds with us on Twitter using #DailyFind for the chance to be featured.
Ask yourself "What would MacGyver do?" when you are faced with your next design problem. You may be amazed with the wild ideas that can result! That was one of many inspiring questions raised at this year's Packaging That Sells conference which Soulsight sponsored and attended. Many keynote speakers, from the Chief Brand Architect of the Method brand to the Innovation Coach & Former Change Agent at Procter & Gamble, raised several questions to get us thinking about our company culture from the way we behave to the way we think. It was reaffirming to discover that we were right there with them as a company who stands apart from the crowd with our collaborative and diverse team-oriented environment that thrives on fearless innovation.
In a world of changing demands and definitions, nothing is more in flux than the meaning of the word "luxury". Creating a unique brand experience beyond an emphasis on the product itself is increasingly important. If a holistic experience is created, truly personalized and considered by the consumer as a luxury, then a luxury product is born. For luxury is no longer just Almas caviar, Perrier Jouet champagne and Stuart Weitzman shoes. Luxury is purely in the eye of the beholder.
“Fluxury” is a term coined by trendwatching.com for the ever-evolving definition of luxury. Luxury itself...
As designers, we are always referring to the Pantone Color Matching system for any project we work on. I find myself constantly gravitating toward the same colors time after time. Well, Pantone is now introducing more colors and several user-friendly tools to make our lives just a little easier. This new Pantone Plus system will include a new chromatic arrangement of colors (where they used to add any new colors to the end of the pack) as well as ink formulations for mixing colors, a color index, and a lighting evaluation tool. Picking the right color can make or break a design and hopefully this new system will provide a new spectrum of opportunities.
