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In the spring of 2009, Ronald McDonald House Charities (RMHC) asked Soulsight to design an invitation for their 5th Annual "Big Mac Under Glass" dinner gala held in Chicago. The theme for this year's gala was "Sweet Home Chicago", which took its name from an old blues standard about the Windy City. We created a powerful design that leveraged the musical theme, captured the spirit of the city, and reinforced RMHC's message of hope.
The graphics were inspired by old blues posters -- specifically the use of rough, bold type, bright colors and monochromatic photography. The unique circular shape of the invitation, which mimicked the shape of vinyl records, was both iconic and unexpected. The bold invitation effectively supported the serious tone of the cause while still reinforcing the optimism that is at the core of Ronald McDonald House Charities' ethos.
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The turnout for the Ronald McDonald House gala was considered to be its best ever. The engaging invitation was credited as a major part of that success. Without any additional marketing or advertising support, the Ronald McDonald House invitation attracted over 900 guests and raised over $520,000 in one evening. It remains close to our hearts as one of our most cherished accomplishments.
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Soulsight kicked off its third year as co-sponsor of the Lake Geneva Wine Festival by developing a holistic design program for the 2009 annual event.
We created a design system that spanned posters, invitations, print ads, and festival banners as well as a new website. It was important that the look and feel be consistent across all touchpoints while still capturing the sensory experience of the event. The design highlighted the wine imagery with colorful purple grapes and a wine glass, as well as the lakefront destination, through gestural waves and sailboats. In an effort to whet consumers' appetites, we used a sumptuous color palette of rich burgundy, plum, cherry, and orange. We also incorporated textures from a glossy painted canvas and watercolor paper to enhance the sensory appeal and leverage the art of winemaking. For the typography, we introduced a contemporary sans-serif font and whimsical hand lettering to add a premium touch to the design.
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The Lake Geneva Wine Festival design was a smashing success. Attendance was up by 23% and the event had a net profit increase of 111% compared to 2008.
To view more of Soulsight's work and learn how we can help your brand, visit our website portfolio.
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