While a name can evoke many different images, memories, and emotions, it is often the brand identity that initially shapes the consumer's perception of the brand.

A brand identity can be defined in many different ways, but in it simplest terms, it is the synthesis of a brand's visual and verbal communications - it is what separates a brand from its competition.

When developing an identity system, we begin with a name that resonates, and from there we create a brandmark that expresses the brand's intrinsic values. Once the name and brandmark have been developed, we then create touchpoints (both visual and verbal) to establish a holistic brand identity system. The more comprehensive and consistent a brand identity, the more meaningful, ownable, and memorable the brand will be.

Soulsight has developed identity systems for a wide array of brands, companies, and industries around the world.