soulsight®

This week, Campbell Canada launched Nourish—one of the most meaningful and innovative products in the company's history. Nourish is a complete, ready-to-use meal designed to address the growing problem of hunger in Canada and abroad. Campbell's is donating an initial 100,000 cans to be distributed to food banks throughout Canada and will continue working with other organizations worldwide in hopes of a future where Nourish is available internationally.

The first-of-its-kind, non-profit product is a strong demonstration of Campbell's leadership and innovation in both social responsibility and food aid efforts. Built for ease of use and nutritional value, Nourish is ideal for both disaster relief and food bank circumstances. The meal comes packaged in a pop-top lid can, may be eaten heated or at room temperature, and does not require adding any water. Each can is heavy in nutrients, providing a full serving of 3 food groups: vegetables, fiber, and 18 grams of protein. This is in part due to its use of Naked Oats, a nutritious whole grain loaded with protein, iron and calcium developed by Canadian scientists and exclusively grown in Manitoba.

“We embrace our responsibility to make healthy foods that taste good and are accessible to all Canadians regardless of their economic situation or geographic region," says President of Campbell Canada Philip Donne. "Nourish is the result of that corporate responsibility coupled with some of the best food we know how to make. We hope it inspires others to join us in addressing the issue of hunger.”

Soulsight is honored to have played a role in helping Campbell's bring the Nourish brand to life in its inspiring campaign to fight world hunger. Soulsight worked on the brand identity, naming and package design for the product, as well as print advertisements, signage, copywriting and the program's overall look and feel.

Read Campbell's full press release.