soulsight®

5/15/2011 Campbell's Nourish Nominated for Cannes Lions Award

Soulsight extends congratulations to Campbell's on being nominated for the Cannes Lions Titanium Award for their Nourish campaign.

Campbell Canada launched Nourish—one of the most meaningful and innovative products in the company's history—earlier this year. Nourish is a complete, ready-to-use meal designed to address the growing problem of hunger in Canada and abroad. Campbell's donated an initial 100,000 cans that were distributed to food banks throughout Canada and used an integrated approach to enlist the help of others. Campbell’s placed advertisements in the Globe and Mail as well as launched a social media campaign that encouraged user participation through specific interactions with Twitter and the Nourish Facebook page. By “liking” or sharing the Facebook page, posting a comment, tweeting with the hashtag #Nourish or watching a two-minute video called “The Story of Nourish,” users could have a can donated on their behalf.

Soulsight is honored to have played a role in helping Campbell's bring the Nourish brand to life in its inspiring campaign to fight world hunger. Soulsight worked on the brand identity, naming and package design for the product, as well as print advertisements, signage, copywriting and the program's overall look and feel.

For more information about our work on Nourish, read our Nourish case study.