BrandSoul™ is our proprietary, strategic and highly customized brand experience tool that represents the tangible manifestation of a brand. BrandSoul ultimately allows for the effective and efficient communication of a brand’s unique characteristics and how people experience them through the human senses. This communication tool can be used internally and externally to not only clarify, but also make the brand more relatable to all who interact with it.
BrandSoul can take many forms depending on how the core tenants of a brand come to life. While the possibilities are endless, the result is always intended to allow for a deeper understanding of how a brand relates to human needs and characteristics.
BrandSoul allows for
- Efficient communication of an immersive brand experience
- Deeper internal and external engagement with the brand
- A clear holistic connection between the brand story/history and values that together can build meaningful brand ritual
- Creation of a benchmark or cornerstone against which the brand can measure all strategic and creative initiatives
- Development of a brand on-boarding tool that holds together core brand characteristics in an engaging and experiential way
- A physical place to compartmentalize the past, present and future of the brand, which can be refined as the brand evolves over time
The BrandSoul creative development process takes many complex and intangible components of a brand and translates them into a tangible brand experience in six steps. This strategic process allows for a complete understanding of the brand and how and why it is effective in relating to the human experience.
Is your business Soul-searching?
Contact us to learn how Soulsight can develop a meaningful BrandSoul that propels your business forward.