HENRY'S HARD SODA

 
 

Inventing a BRAND LEADER

Soulsight was asked by MillerCoors to develop a visual brand identity and packaging design system for a line of hard sodas that differentiated from the category and connected with our Gen X audience. We created a visual identity that was inspired by the past yet relevant and meaningful for today - something that was contemporary, simplistic and iconic. Henry's was born with the creation of the “Double–Thumbs up” icon to celebrate the fun, light-hearted brand personality. The icon soon became a symbol of Henry, himself. By embracing simplicity and developing a strong design architecture, Henry’s has proven to stand out in the category and is now the #1 selling hard soda franchise in the US with 2.3 million cases sold in the first year.

 

Services Used

Naming 

Branding

Packaging 

Strategy

Brand World 

Merchandise 

Point of Sale

On-Premise

We see huge consumer appeal that will allow this to be a strong national play out of the gates.

—  Bryan Ferschinger, MillerCoors' Director of Innovation  (via Ad Age)

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