A WHOLE NEW WAY TO MEAL KIT
The Tyson brand has long been known for its quality and expertise in meat, but had an opportunity to further engage cooking enthusiasts in the full meal prep experience. Tyson engaged Soulsight to holistically bring to life the Tyson Tastemakers brand: a portfolio of fresh, seasonal, and pre-prepped meal kits and starters that would launch in to both e-commerce (Amazon Fresh) and retail channels. From the development of fresh, chef-inspired brand identity to the delight of unpacking each component of the kits, no detail was left unconsidered.
The overarching visual language developed for the brand remains consistent across channels, with purposeful design choices between e-commerce and retail that allow each offering to thrive within its respective shopping environment.
Surpassing Tyson's expectations, the e-commerce portfolio quickly sold out in the launch period and has since garnered an average online rating of 4 of 5 stars with high reorder rates.