THE SOULFULL PROJECT
BUY ONE, GIVE ONE
On a mission to make a difference and better their community, a group of seasoned CPG marketers engaged Soulsight to help launch The Soulfull Project. Working collaboratively, Soulsight and the team of entrepreneurs embarked on a journey to define and develop a new brand that would evangelize healthy eating by operating on a “buy one, give one model” – purchase one Soulfull Project item and The Soulfull Project will donate an equivalent serving to a local food bank. In partnership with The Soulfull Project team, Soulsight developed the visual identity, packaging, merchandise and digital communication strategy.