MILLER FORTUNE

YOUR FORTUNE AWAITS

Soulsight was asked by MillerCoors to help create and launch an exciting and intriguing above-premium beer that delivers the spontaneity associated with the spirits and mixed-drink category. Leveraging the quality and elevated design language from spirits, we created a very sleek and sophisticated brand identity that paired well with the late night occasion. With the bold, jet-black bottle and clean branding, the brand encouraged consumers to take on the night!

Services Used

Branding

Packaging 

Strategy

Brand World 

Merchandise 

On-Premise