PREGO FARMERS’ MARKET

PICKED AT PEAK

Considered an all-family staple, Prego looked to increase its credibility and awareness among Millennials through the launch of Farmers’ Market – an artisan, crafted tomato sauce made with real ingredients for authentic taste. Soulsight partnered with Campbell’s to develop the identity and visual language for the new portfolio offering.

Services Used

Branding

Strategy

Packaging