Blue Moon Brand Renovation
Uniting an Icon Under One Moon
Brand Architecture • R.I.S.E. Asset Analysis • Brand Identity • Visual Identity • Packaging • Brand Standards
Best known for its flagship Belgian White, Blue Moon Brewing Company had been seeking new consumers in new occasions through branded innovations. While the new sub-brands expanded relevancy, the result was a disjointed look and feel.
To position Blue Moon for its next phase of growth, our team worked with the #1 craft beer brand to unify the portfolio through a new Blue Moon Brewing Company identity, optimized brand architecture, and cohesive packaging design system. Our team tapped into the creativity at the heart of the craft beer movement to shine a new light on this iconic craft brand, ensuring it’s bigger, bolder, and brighter for years to come.
