Work

Three Vizzy hard seltzer cans, package design by Soulsight, on an orange background, featuring flavors Blackberry Lemon, Papaya Passionfruit, and Watermelon Strawberry, with droplets of condensation on the cans.

Vizzy

Brand Identity • Visual Identity • Packaging • Copywriting • Out-of-Home • Brand Standards

Milk-Bone

Visual Identity • Packaging Design • Merchandise

Hershey's milk chocolate bar in packaging with an image of the chocolate piece on dark background.

Packaging • Brand Standards

Hershey’s

Multiple cans of Coors Light beer with condensation, lying on a wet surface.

Coors Light

Visual Identity • Packaging • Brand Standards • Merchandise

Colorful candy pieces surrounding a logo with lips and the text 'Sweet Talk', against a blue background.

Brand Architecture • Naming • Brand Identity • Packaging • Copywriting • Visual Identity • Brand Standards

Sweet Talk

Multiple energy drink cans in alternating colors of gray, peach, and blue, with metallic and matte finishes, stacked together.

Naming • Brand Identity • Packaging • Visual Identity • Brand Standards

Heywell

Assorted Folger package design by Soulsight and containers of Folgers coffee, including ground coffee in various flavors such as Black Silk, Buttery Caramel, French Roast, and Hazelnut, arranged on a red background.

Brand Architecture • Brand Identity • Visual Identity • Packaging • Copywriting • Brand Standards

Folgers

Blue Moon beer logo by Souslight with white text on a blue background.

Blue Moon

Brand Architecture • R.I.S.E. Asset Analysis • Brand Identity • Visual Identity • Packaging • Brand Standards

An assortment of Zilla brand reptile habitat accessories, including habitat kits, thermometers, and reptile mix, displayed on a green background with reptile toys and plants.

Brand Strategy • Brand Identity • Packaging Design • Visual Identity • Brand Standards

Zilla

Three packages of Dry Idea antiperspirant deodorant, designed by Soulsight with orange-and-white packaging, are displayed on a pink background. One bottle is on a small orange platform.

Brand Positioning • Brand Identity • Visual Identity • Packaging • Copywriting • Photography • Brand Standards

Dry Idea

Patterned arrangement of fungal infection treatment products including creams, sprays, and liquids with colorful packaging.

Brand Strategy • Brand Identity • Visual Identity • Packaging Design • Copywriting

FungiCure

Triscuit whole grain wheat crackers package with wheat stalks in the background.

R.I.S.E. Asset Evaluation • Brand Identity • Visual Identity • Packaging • Photography • Copywriting • Brand Standards

Triscuit

The image features a yellow background with text saying "Maggie is Here" and includes the Keebler logo with green leaves around it. There is also a cartoon elf character dressed in a green jacket, yellow shirt, and red hat, smiling and gesturing with his right hand.

Brand Identity • Visual Identity • Packaging • Copywriting • Packaging • Photography • Brand Standards

Keebler

Ritz crackers logo designed by Soulsight featuring a stack of crackers topped with cheese and a single cracker with a bite taken out, on a red background.

Ritz

Brand Identity • Visual Identity • Packaging • Photography • Copywriting • Brand Standards

Multiple rolls of Angel Soft toilet paper packaging and brand redesign by Soulsight

Brand Identity • Visual Identity • Packaging • Copywriting • Brand Standards • Photography & Art Direction

Angel Soft

A purple box of Smucker's Uncrustables peanut butter and grape jelly sandwiches on a purple background surrounded by a pink notebook, a white pen, a purple container with celery sticks, grapes, and a blue mug with a tea infuser.

Brand Architecture • Brand Identity • Visual Identity • Equity Packaging • Thematic Packaging • Brand Standards

Uncrustables