Vizzy Brand Renovation

Celebrating Our Vibe

Brand Identity • Visual Identity • Packaging • Copywriting • Out-of-Home • Brand Standards

Bursting onto the seltzer scene in 2020, we helped Vizzy break through the sea of all white packaging and low cal claims with a vibrant visual identity system and dual flavor strategy. As competitors followed suit with bright and colorful packaging, Vizzy needed a refresh to bring new power to its distinctive assets.

Our team reinvigorated our original visual identity system with bolder branding and more dynamic shape language. The result was a unified packaging design system that broke through on shelf with a vibrant vibe all its own.

Verbatim

“Our core packs are selling more and selling faster. They are popping at retail, and there’s a lot of excitement around Vizzy’s new look.”

- Liz Cramton, Molson Coors

Vivy Hard Seltzer logo by Soulsight CPG agency in white text on orange background.
Soulsight Vizzy Flavor For Every Vibe
Soulsight Agency Vizzy Brand Design Packaging Animation copy
Soulsight Vizzy Brand Design Packaging Cases
Soulsight Vizzy Brand Design Out of Home
Soulsight Vizzy Brand Design Retail
Soulsight Vizzy Brand Design Retail
Soulsight Vizzy Brand Design Social
Soulsight Vizzy Brand Design Assets
Soulsight Vizzy Brand Design Mural
See More Work